Artificial intelligence (AI) has ceased to be a futuristic technology to become a fundamental pillar in the digital transformation of companies. To delve deeper into this topic, we spoke with Marcelo Biasoli, Country manager at 123Seguro.

Marcelo is a recognized leader using technological innovation that is at the forefront of AI implementation in different sectors. In this interview, Marcelo shares his experiences, challenges and predictions about the impact of AI on business.

AI as a Driver of Business Change

Marcelo tells us how AI has revolutionized companies’ internal processes, from automating repetitive tasks to creating smarter and more personalized strategies.

“AI not only reduces costs, but allows companies to be more agile and competitive in increasingly saturated markets. It is an engine of change that affects all areas, from human resources to sales and marketing”,  Marcelo explains.

According to Marcelo, organizations that do not adopt AI will be at a disadvantage against competitors that use this technology to make more informed decisions and improve the customer experience.

AI Implementation Challenges

Although AI offers myriad advantages, its implementation is not without its challenges. Marcelo points out that many companies face barriers such as lack of technical knowledge, fear of change and ethical concerns.

“One of the main challenges is resistance to change within organizations. To overcome this, it is crucial to educate employees and show them how AI can enhance their work, rather than replace them.”

In addition, Marcelo emphasizes the importance of having high-quality data. “Without accurate and well-structured data, AI cannot deliver on its promise. Investing in data management strategies is essential.”

Case Studies: AI in Action

During the interview, Marcelo shared concrete examples of companies that have used AI to transform their operations. One of the most impressive cases was that of a retail company that, thanks to AI, managed to optimize its supply chain and reduce delivery times by 25%.

“AI enabled this company to predict demand more accurately, avoiding both overstocking and understocking. This not only improved operational efficiency, but also customer satisfaction”,  says Marcelo.

The Future of AI in Business

When asked about the future of AI, Marcelo was optimistic but also cautious.

“The future of AI is bright, but we must be responsible in its development and implementation. Regulations and ethical practices will play a key role in ensuring that this technology benefits everyone.”

Marcelo also highlighted the potential of generative AI, which is revolutionizing the way companies create content, design products and communicate with customers.

Conclusion: Preparing for the Future

The interview with Marcelo makes it clear that AI is not just a tool, but a strategic enabler for companies that want to remain relevant in a digitalized world. To implement it successfully, however, requires leadership, preparation and a people-centered focus.

As Marcelo points out:

“AI is not just about technology, but about how people and companies use it to solve problems and create new opportunities.”

If your company is considering adopting AI, follow Marcelo’s advice: start small, invest in education and prioritize data quality. The future belongs to those who are willing to innovate.

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