Leading teams on four continents and technologically transforming a mass consumption multinational is no easy task. Ricardo Arboccó, industrial engineer and benchmark in technological innovation, has achieved it with a clear vision and an approach based on sustainability. His leadership at Aje Group, one of the most influential companies in the global industry, has positioned him as a catalyst for change in a constantly evolving sector.
In this exclusive interview, we explore his background, his vision for artificial intelligence and his role in implementing technology with positive business and environmental impact.
An industrial engineer who conquered the world of technology.
Ricardo’s career began as a process consultant in various industries throughout Latin America. From agribusiness to transportation, Arboccó had the opportunity to understand the needs and challenges of different sectors. However, it was in telecommunications where his life took an unexpected turn.
“I entered the technology area almost by accident,” confesses Ricardo, who began optimizing processes in telecommunications and ended up leading the technology area for more than six years. This initial challenge marked the beginning of a career focused on using technology as an essential tool to solve problems and generate opportunities.
Technology and sustainability: Two fundamental pillars
Today, Ricardo Arboccó leads global teams at Aje Group, a leading multinational in the FMCG industry with operations in Asia, Africa, Europe and the Americas. His main challenge is to develop technology strategies adapted to the specific needs of each region, considering factors such as local regulations and complex logistics.
A key element of their strategy is sustainability. Ricardo and his team have implemented cutting-edge technology to reduce carbon footprint, optimize distribution processes and ensure product traceability. Artificial intelligence (AI) has been crucial in this effort, enabling more accurate analysis and waste reduction throughout the supply chain.
“Sustainability is not just a goal; it is a necessity. We are committed to the circular economy, decarbonization and biodiversity protection”, says Ricardo. These efforts not only generate positive environmental impact, but also strengthen the relationship with local communities in tropical regions.
The transforming role of artificial intelligence
For Ricardo, AI is a “strategic enabler” that is transforming both the internal operations of companies and the customer experience. For example, Aje Group has developed conversational systems that make customers feel like they are talking to a real person, even if it is a machine.
AI also enables internal teams to access key information immediately. “Today, salespeople need tools that answer complex questions in real time”, Ricardo explains. This includes product data, target updates and even sales strategy recommendations.
One of the most innovative uses of AI at Aje Group is the suggested order model, which analyzes customer preferences to optimize sales. Initially piloted in Panama, this model significantly increased average ticket and improved operational efficiency, laying the groundwork for expansion to other markets.
Tips for embracing technology without fear
Ricardo shared three essential tips for companies looking to implement AI effectively:
- Don’t be afraid to invest in technology: Many companies perceive technology as a cost, but Ricardo stresses that it is a crucial investment to stay competitive.
- Make mistakes quickly and learn: Thanks to the flexibility of the cloud, it is now possible to test new technologies with few resources. If something doesn’t work, it is quickly adjusted or discarded.
- Foster a culture of continuous learning: Being informed is key in a world where technology evolves at a rapid pace. Tools such as Google Alerts can be great allies to stay up to date.
The value of data governance
A significant challenge Ricardo has faced is ensuring data quality. As he explains, “Garbage in, garbage out. AI can’t correct bad data”.
Before implementing AI solutions, it is critical to establish robust data governance. This includes standardizing and validating information to ensure reliable and effective results.
Inspiring new generations
When asked what message he would convey to the new generations, Ricardo emphasized the importance of adapting to technology. “Artificial intelligence is not here to replace us, but to empower us. It is a tool that amplifies our capabilities and allows us to be more efficient.”
In addition, he stressed the relevance of staying informed and proactive. “The world is changing fast. If you don’t adapt, you get left behind. But if you prepare, the opportunities are endless.”
Conclusion: Technology with purpose
Ricardo Arboccó not only leads teams and transforms processes; he redefines how technology can be a force for positive change. His vision transcends business results: he seeks to build a bridge between innovation and sustainability, between today’s challenges and tomorrow’s solutions.
Under his leadership, Aje Group has not only optimized its global operation, but has also demonstrated that it is possible to generate environmental and social impact without compromising competitiveness. Ricardo Arboccó inspires not only by what he does, but by how he does it: with clarity, strategy and an unwavering commitment to a better future.
